How can artists assist collectors and potential buyers in purchasing our paintings?
Art marketing gurus offer us many options about how to sell our work and, of course, several do work, but I want to help buyers with a more realistic visual tool. I want to inspire their imagination to envision one of my paintings in their home or office. I thought it would be intriguing to display my work in various interiors so that they could ‘see’ a painting on their wall. Some people call this putting your art ‘in situ.”
How was I going to do this in our digital world? In the ol’ days, people saw paintings on gallery walls and that made the visual transition easier. I wanted to create a separate page on my website similar to one I now have. View here to see my current in situ page.
My first attempts involved taking photographs of paintings in our home and friend’s homes. This seemed okay for awhile, but I found it unsatisfactory and I was not receiving the response I was hoping for from my website visitors.
To no avail, I had even asked owners of my paintings to take photographs of my paintings in their homes/offices.